2024 Research Awards Case Study
Submission:
Making Every Word Count: Developing Guiding Principles for Clearer Member Communications at Australian Retirement Trust
Project Team:
Raymond Lo (Picnic Customer Intelligence), Matt Howley (Picnic Customer Intelligence), and Ed Thornley (Australian Retirement Trust).
Picnic Customer Intelligence and Australian Retirement Trust (ART) showcased their study, ‘Making Every Word Count: Developing Guiding Principles for Clearer Member Communications at Australian Retirement Trust’, at the Research Awards 2024, and were contenders in the Research Effectiveness Consumer Insights category.
This article examines the study and investigates the factors contributing to its effectiveness.
The full case study is published on The Research Society website.
