2025 Research Awards Case Study
Submission:
Leveraging segmentation to make the AO an innovative and world class event
Project Team:
Paddy Cain, Nature.
Nature and Tennis Australia showcased their study, ‘Leveraging segmentation to make the AO an innovative and world class event’, at the Research Awards 2025, and were contenders in the Research Effectiveness Consumer Insights category.
This article examines the study and investigates the factors contributing to its effectiveness.
The full case study is published on The Research Society website.
