2024 Research Awards Case Study
Submission:
An Australian Research Company Taking a US Centric QSR Brand Global – The Firehouse Subs Story
Project Team:
Max Freire, Jennifer King and James Fergusson from MDI.
Mobile Digital Insights (MDI) and Restaurant Brands International (RBI) showcased their study, ‘An Australian Research Company Taking a US Centric QSR Brand Global – The Firehouse Subs Story‘, at the Research Awards 2024, and were contenders in the Research Effectiveness Consumer Insights category.
This article examines the study and investigates the factors contributing to its effectiveness.
The full case study is published on The Research Society website.
