2025 Research Awards Case Study
Submission:
The power of the pack: Ensuring continued prosperity of the Australian beef and lamb industry with a best practice playbook
Project Team:
Lizi Pritchard, Nature.
Meat & Livestock Australia (MLA) and Nature showcased their study, ‘The power of the pack: Ensuring continued prosperity of the Australian beef and lamb industry with a best practice playbook’, at the Research Awards 2025, and were contenders in the Research Effectiveness Consumer Insights category.
This article examines the study and investigates the factors contributing to its effectiveness.
The full case study is published on The Research Society website.
